About Us

Founded on Memorial Day, 2018, TruPatriot is a purpose driven company with the goal of Honoring Freedom and Promoting Patriotism. We have seen others make similar claims, but more often than not, it seems more like a slogan.
Patriotism is not a slogan, it's a way of life. Being a patriot is not always easy, nothing of worth every comes easy.

Patriotism is not a slogan, it's a way of life.

While veterans are easy to identify as patriots, this country is made up of patriots from all walks of life. Every day hard-working people making sacrifices, for their families, for their communities, for this country; ensuing the pursuit of life, liberty and happiness - and make no doubt they are ready to stand and defend it.

Our Leadership Team

Larry D. Asher, Jr.
President and CEO
direct: 785.284.5513 x101
mobile: 785.285.8133
<read bio >
Dale M. Asher
Vice President Operations
direct: 785.284.5513 x102
mobile: 785.285.8538
<read bio >

Charitable Organizations We Support

The TruPatriot Team is committed to giving back 10% of our gross sales to these charitable organizations - Keeping America Strong by caring for our Nations Warriors and their Families.
The Asher Family Foundation is committed to strengthening marriage and families by promoting Christian values and principles through traditional and online ministries.
The Green Beret Foundation provides direct and continuous support to the Green Beret Community and its families. The Green Beret Foundation facilitates the transition of Green Berets and their families whether that transition is from wounds sustained in combat, illness, injury or “merely” from numerous deployments and/or retirement.

An ever-growing resource for addressing challenges that our veterans face post-service. Whether it be a fractured marriage, PTSD/TBI, depression, physical challenges, or lack of purpose, we offer you the resources to reconstruct a life of purpose, empowerment, and giving back.